Martes, 03 Febrero de 2026 a las 03:30:18
Publicado por Oficinas-Turismo
During the Milano–Cortina 2026 Winter Olympics, Slovenia will boost its international visibility with a strong tourism, business and cultural promotion led by the Slovenian Tourist Board. Through events, media actions and gastronomy showcases in Italy, Slovenia positions itself as a year-round, sustainable and boutique destination.
Slovenian Tourism in the Spotlight at the Milano–Cortina 2026 Winter Olympics
Alongside the Milano–Cortina 2026 Winter Olympic Games, Slovenia will seize a unique global platform to showcase not only its sporting excellence, but also a bold and multifaceted promotional programme spanning tourism, business and culture. Through a series of carefully designed initiatives, the Slovenian Tourist Board (STB), together with key partners, aims to strengthen Slovenia’s international visibility as a year-round, sustainable and boutique destination.
Thanks to the Olympic Games’ extraordinary global reach and their geographical proximity to Slovenia, special emphasis will be placed on business and media promotion in the Italian market, while also targeting wider international audiences.
Kick-off in Bolzano: media and travel trade focus
The promotional activities will begin on Saturday, 7 February 2026, when the STB’s representative office in Italy, in cooperation with the Olympic Committee of Slovenia, will host a business event in Bolzano. The event will bring together selected Italian journalists and travel agents from Trentino–South Tyrol and Lombardy.
Participants will be introduced to five key Slovenian destinations:
- Slovenian Istria
- Nova Gorica with the Vipava Valley and Brda
- Ljubljana
- Maribor
- The Julian Alps
These destinations will present a diverse portfolio of experiences, ranging from active tourism and city breaks to gastronomy and cultural heritage. The event will conclude with a visit to the ski jumping competitions in Predazzo, where a strong presence of Slovenian fans is also expected.
B2B meetings in Cortina d’Ampezzo
The second major highlight will take place on Thursday, 12 February 2026, in Cortina d’Ampezzo. The STB will organise a dedicated B2B workshop, bringing together 17 Slovenian tourism companies and approximately 25 Italian tour operators from Veneto, Friuli Venezia Giulia and Lombardy.
The programme will combine business networking with the Olympic experience, including attendance at the women’s alpine skiing super-G final. Slovenian excellence will also be showcased through gastronomy, with top-level cuisine presented by renowned chef Tomaž Kavčič.
Visibility throughout the Games
In addition to these flagship events, the STB will carry out a range of advertising and promotional activities throughout the Olympic Games, further reinforcing Slovenia’s image as a distinctive European destination that blends nature, culture, sustainability and high-quality experiences.
Through this comprehensive presence at Milano–Cortina 2026, Slovenia aims to turn Olympic attention into long-term international interest and lasting tourism partnerships.
https://www.slovenia.info/