FITUR 2026 will take place from January 21 to 25 at the IFEMA Madrid exhibition center. This year, more than 9,500 companies and 156 countries will take part, and attendance is expected to exceed 155,000 professionals during the weekdays and 100,000 visitors over the weekend.
FITUR 2026
The most anticipated tourism fair of the year is just around the corner and, as always, it promises to be spectacular. FITUR 2026 will take place from January 21 to 25 at the IFEMA Madrid exhibition center.
This year, more than 9,500 companies and 156 countries will take part, and attendance is expected to exceed 155,000 professionals during the weekdays and 100,000 visitors over the weekend.
FITUR once again confirms itself as the best barometer of the tourism industry, whether you work in the sector or travel out of pure passion.
Are you ready to discover the latest trends, surprising destinations and the best in tourism innovation? Join us, because it all starts now… and don’t forget to subscribe to the channel to follow all our videos from the fair.
What’s new at FITUR 2026
The new edition continues to grow and is expected to see higher participation than in previous years in terms of tourist destinations.
If 101 official country representations were present at the last edition, that figure will be surpassed this year.
Activities and experiences
FITUR is not just a professional event; it is also an experience for all travel enthusiasts. During the days open to the public, you will be able to:
*Taste gastronomy from different countries in the tasting areas
*Enjoy live cultural and musical performances
*Discover exclusive offers for your next holidays
Exhibitors will be spread across nine halls, with official representation from 101 countries.
In terms of attendance, it is expected that more than 155,000 professionals will visit from Wednesday to Friday, and that the general public will reach around 100,000 visitors over the weekend.
Mexico, FITUR 2026 Partner Country
Mexico will be the FITUR 2026 Partner Country and will feature one of the most prominent stands at the fair.
The country will showcase to the world the tourism, cultural, heritage and gastronomic wealth of its 32 states and 177 “Pueblos Mágicos,” reaffirming its diversity and enormous potential as a leading destination.
In addition, for the first time, all Mexican states will be represented.
The weekend at FITUR
On Saturday January 24 and Sunday January 25, FITUR opens its doors to travelers. You will be able to explore all nine halls and enjoy an intense program of interactive activities: live concerts, gastronomic tastings, craft workshops, accessibility awareness actions and competitions organized by exhibitors.
Ticket price for the general public:
*€14 if purchased online
*€17 at the box office
Remember that we have a video with tips for visiting FITUR over the weekend, fully valid for any edition. We leave you the link.
Hall layout at FITUR 2026
At FITUR 2026, the distribution of halls changes compared to last year, as some spaces have been reconfigured.
Knowledge Pavilion
One of the major new features is the creation of the Knowledge Pavilion, located in Hall 12.
This new space reinforces FITUR’s role as an international meeting point for the exchange of ideas, innovation and sustainability in the tourism sector.
Spain Pavilions
The pavilions for Spanish tourism bodies will continue to be Halls 5, 7 and 9. Andalusia, as in recent years, will once again occupy an entire hall.
The stands of the Valencian Community and Castilla-La Mancha will stand out for their size, as well as those of Murcia, the Balearic Islands, Extremadura and Catalonia. Aragon, Galicia, Madrid and the Canary Islands will once again stand out for the spaciousness of their areas, while Castile and León, Euskadi, Cantabria, Asturias, Navarre, La Rioja and Melilla will be noted for their aesthetics and design.
Americas – Hall 3
The Americas will be located in Hall 3, with broad representation. Mexico will be the main highlight, with the main stand and the space hosting all of its states.
Last year, the stands of the Dominican Republic —which won the award for best stand— and Puerto Rico stood out in particular. Brazil also had a strong presence, coinciding with its role as FITUR 2025 Partner Country.
Somewhat smaller will be the stands of Argentina and other Latin American countries such as Colombia, Cuba, Peru, Panama, Chile, Ecuador and Costa Rica. The United States will also be present, with the confirmation of several of its states.
Europe and FITUR Cruises – Hall 4
In Europe, the largest stand will be Portugal’s, with representation from all its regions.
Andorra, Italy, Greece, Croatia, Norway, Czechia, Georgia, Bulgaria, Albania and Turkey will also be present.
FITUR Cruises, the section dedicated to cruise tourism, will share the hall with Europe and aims to consolidate itself as a meeting point for cruise lines, travel agents and cruise passengers.
This year it will feature the presence of twelve international cruise lines, the highest number to date.
Africa and the Middle East – Hall 6
Africa will no longer have its own hall and will be located in Hall 6, together with the Middle East.
Countries such as Morocco, Senegal, Tunisia, Mauritania, Namibia, Mauritius, Seychelles and Cape Verde will stand out.
Jordan and Egypt will also be present.
Syria will attempt to regain prominence after years of absence, recalling its regional tourism importance prior to the civil war.
Asia-Pacific – Hall 8
Asia-Pacific moves to Hall 8, which will be shared with tourism sector companies.
Last year, China, Japan and India stood out, and the stands of Korea, Thailand, Uzbekistan, Indonesia, the Philippines, the Maldives and Malaysia were also very popular.
Company pavilions
The company pavilions will concentrate the highlights of the tourism sector.
In Hall 10 you will find major transport companies such as Iberia and Renfe, airlines, mobility companies, car rental firms, major hotel chains and a large travel technology area.
Hall 8 will combine Asia-Pacific destinations with technology companies and startups spread across numerous stands.
Hall 12, the Knowledge Pavilion, will host innovative companies and debate spaces focused on the future of tourism.
All this information and much more can be found in the FITUR threads on [b]LosViajeros.com, the largest travel forum in Spanish: www.losviajeros.com/ ...p;cl=Fitur[/b]
Foro de Viajes General: Información General para Viajar: Pasaportes, visados, vacunas, información legal y sanitaria, seguros de viaje, consejos generales de viaje.
FITUR 2026 ha cerrado con más de 255.000 visitantes y un impacto económico de 505 millones de euros en Madrid, consolidando su liderazgo internacional. Con la participación de más de 9.500 empresas de 161 países, la feria refuerza su papel como foro clave para el turismo global, la innovación, el conocimiento y la generación de oportunidades de negocio.
Una edición marcada por el recuerdo de los accidentes de trenes en Andalucía y Cataluña, cuyas víctimas fueron recordadas en numerosos gestos y actos durante la feria.
Toda la información... Leer más ...
República Dominicana, uno de los países mas activos en Fitur 2026.
Os dejo un vídeo sobre su participación en la feria de turismo, incluida la espectacular presentación que hicieron en un local frente a más de 600 personas:
Tenéis un nuevo vídeo sobre fitur con las entrevistas completas a las oficinas de Turismo de América. Entrevistamos a varios estados mexicanos (Sinaloa, Queretaro, Puebla y la localidad de Celaya en Guanajuato) y también a Turismo de Bolivia.
Puntos: 5 (2 votos)
(7470 Lecturas)
Tema: 
Ir a tema del foro
